If you sell on features, you're competing at the lowest common denominator. Someone else with the same features comes in, at a slightly lower price, and suddenly you're out

If you think back to our three gardeners, earlier this week, the third one had the most compelling pitch for winning the work. Gardener number one just gave an hourly rate. No idea

The classic call is "sell the benefits, not the features". This gadget uses the A234 protocol to communicate with your heating system from a range of 75 yards, and includes an

Jonathan Stark, who I really like, says "if someone asks you your hourly rate, you should say I don't have one". And this is the example he gives. Imagine

I use DuckDuck Go as my primary search engine. It's not as good as Google, so i often switch to find what I need, but Duck Duck Go is privacy first,