I heard David C Baker talk about this.
Some people don't believe that they're an expert, when actually, the fact that you've been working at something for
If there's one thing that can make a difference to your business, it's changing how you are perceived by your clients.
If they see you as the hired help,
You'll probably hear the words "double-opt-in" bandied about a load over the next few weeks. It's because of GDPR.
Basically it means that it's not
I've got an outline structure I use for sales pitches now. As I mentioned yesterday, the idea behind it is to tell a story, to demonstrate the benefits in emotive language.
I never thought I would do sales. It's a horrible, dirty job, for slimy bastards. That's the conventional wisdom.
Nowadays, I love it. I love talking to people. I