Why do a sales pitch?

I never thought I would do sales. It's a horrible, dirty job, for slimy bastards. That's the conventional wisdom.

Nowadays, I love it. I love talking to people. I love hearing about what they do, what excites them, where they want to be in a years' time. And I love figuring out if I can help them get there.

If I can't help I'm all too happy to say "sorry, that's not for us". If I can help, then we need to make sure that working together is a win-win.

And that's where the sales pitch comes in.

It's not about saying "I'm amazing, give me money". It is about telling a story about how the type of help I can give brings benefits to both of us.

Take action What's the underlying message of your sales pitch?

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England