Rahoul Baruah
- 24 hour party clankers
- Everyone is an arse
- Bored and Confused
- Half-Baked Product
- It's not gone rogue
- Here's to the weird ones
- Zum Clankenhaus
- mockdown - a simple drawing application
- Winston Fathead
- User Interface Design
- Turnips and Gherkins
- AI Doomer vs AI Booster
- Easy to read, Easy to write
- Writing code with LLMs (February 2026 edition)
- Do you need a driving licence?
- Vibes and Engineering
- The future of software
- Things that Happened - January 2026, Week Three
- Things that happened - January 2026, Week Two
- Things that happened - January 2026, Week One
- Oh 25
- Outside In: the return
- LLMs for Software Developers (notes from my talk at NWRUG)
- The Mongolian startup defying Big Tech
- What is a business, then?
- We think that with AI we can replace all of our junior people in our company
- Using LLMs for software development (summer '25 update)
- Eulogy
- Vibe coding with Claude Code
- Devcontainers
- Operations - documenting complex business logic as easy to read ruby code
- A vastly oversimplified explanation of public-private key encryption
- Using AI for fun and profit
- Things I have learnt in the last week
- How I accidentally became a data-scientist
- An exercise in Test Driven Development: Kata No. 9
- Hiring Developers from Upwork
- Plumbing
- Why I don't miss Minitest
- Functional Pipelines
- Dynamic versus Static types (or ruby against the world)
- This is a shit tutorial
- How to halve your support costs
- The database is an implementation detail
- Adding a client - part three
- Adding a new client - part two
- A slight tangent
- Adding a new client
- What is Standard Procedure?
- Building "Standard Procedure"
- Writing web components and custom elements in pure ruby
- Replacing Ruby on Rails
- End of the rails
- Introducing Anvil
- JWTs and JWKS (JSON Web Tokens and JSON Web Key Sets)
- User authentication with supertokens and ruby on rails
- Open source - my part in its success
- Javascript tests using Selenium, Chromium, Docker, Ruby on Rails and Cucumber
- Life is filled with great joy
- Machine Learning - 1980s style
- Think twice. In serial, not parallel
- Using ViewComponents with stimulus controllers and import maps
- Mind blown - part four
- Mind blown ... part three
- Mind blown ... part two
- Mind Blown
- Using Javascript libraries in a Hotwire app
- Tests are documentation
- Markup
- The iPad Pro
- Tell, don't ask
- Building a chat room using hotwire and ruby on rails
- Dealing with support requests without getting overwhelmed
- Design by database seed
- Leave things better than you found them
- Starting a project - design by press release
- Verbs, Nouns, Sentences and Conversations
- Please read - as I need you to unsubscribe
- Spotify and Joe Rogan
- Using Hotwire with Ruby on Rails
- What if you only had one year?
- How do you specialise?
- Charge more
- How can I keep my client from requesting one update after another?
- Advice for new web developers
- What do you do when your client treats you like crap?
- How to estimate a web development project
- What do you do if you quote far less than the time the job actually took?
- Is what you do easy to sell?
- Who do your clients think you are?
- The difference between specialisation and niches
- The tech world moves too fast
- What are you doing next week?
- How do you compete against Fiverr?
- What do you do when every client is different?
- Is the customer always right?
- The only constant is change
- No politics at Basecamp ... a personal view
- Why do most product launches fail?
- Is running a business like The Apprentice?
- What do you offer?
- How do you deal with rushed deadlines?
- What do programmers do all day?
- Why tea is better than coffee ... and other questions
- How to earn £10k in a month
- The Phoenix Project
- Why do specialists earn more than generalists?
- We are all complicit
- Is it too late to launch an app?
- The most valuable thing about you is not what you do ...
- What do I post about?
- "I just worked my second day as a developer and ... wow"
- Startup Advice - with Michael Edwards
- How do you close on the fence clients?
- How to do networking
- Quoted the client fewer hours than it actually took...
- How to get clients...
- What is a productised service?
- What tech should I use to build this website?
- I need to get organised - which project management system should I use?
- How do you get hired as a developer?
- I sent the proposal but I never heard back from the client
- It's "Finding a new Client" time which means dealing with the dreaded "Get back to us in a month" response
- What effect does doing boring work have on you as a web developer?
- Content marketing is a great way to get leads ... but what should I post about
- How do you stand out from the crowd on social media?
- The most important part of any project
- The most valuable thing about you is not what you do...
- How much should I charge?
- The trouble with being a perfectionist...
- My contract is up, but the client wants me to "stick around for a bit".
- Client loves work but the person paying thinks it looks cheap and feels the price was too expensive
- How to get more, better clients...
- About metadata
- Time can't be managed
- How much do I charge for my assistant's work?
- How to successfully launch a product business in four weeks
- Charging by the hour vs fixed prices
- Ever been ghosted by a potential client?
- How much work should I do for free to gain experience?
- Four steps to getting more from your time
- How to be ten times more productive
- Good Habitz for looking after your money
- Good Habitz for looking after your money
- If I just had a couple more hours in the day
- Tips for scaling to manage growth
- Tips on scaling to manage growth
- The business of freelancing?
- My business is becoming my life, now I get constant anxiety and stress.
- busy != productive
- My business is becoming my life, now I get constant anxiety and stress.
- Branching out on my own - or sticking with the corporate life?
- Have you heard of polyphasic sleep?
- Branch out on my own or continue the corporate path?
- How to price without worrying about your costs
- The difference between costing and pricing
- Why are pricing and costing separate skills? And why do people mix them up?
- How does a local service business generate leads?
- How does a local service business generate leads?
- How does a local service business generate leads?
- How to stick to your New Year's Resolutions
- I'm new to the world of business and I need a lead magnet and a marketing strategy
- Transcript: Negotiate red flags, or just say no?
- I need to sort out a marketing funnel and lead magnet
- Assessing your clients
- Immutable laws
- How to raise your prices
- Negotiate red flags, or just say no?
- Transcript: What is up with potential clients just ignoring you after you send a proposal?
- Negotiate red flags, or just say no
- Why the client might say no
- What the client wants you to tell them
- How to defeat the dreaded "price objection"
- What is up with potential clients just ignoring you after you send a proposal?
- How to lower your prices
- Transcript: Difficult client... or me?
- What is up with potential clients just ignoring you after you send a proposal?
- The "productised" model of pricing
- The "value-based" model of pricing - and why it's hard to do
- The "cost-plus" model of pricing - and why it's a mistake
- Difficult client... or me?
- Transcript: Is Freelancing a phase or is it here to stay?
- Is this a difficult client or is it just me?
- The trouble with hourly billing
- Price is just a number
- Why you should raise your prices
- Is Freelancing a phase or is it here to stay?
- Transcript: What are your best strategies for balancing productivity and free time? How do you make sure you're taking care of yourself too?
- Is freelancing just a phase or is it here to stay?
- Project bid by email or phone call?
- What is Cost Plus pricing?
- "Too expensive" is the word I hear a lot from inbound leads
- What are your best strategies for balancing productivity and free time? How do you make sure you're taking care of yourself too?
- Transcript: Dreaming about jumping into my side business full time
- What are your best strategies for balancing productivity and free time?
- How should I price my services?
- How do I enforce a contract if the client breaks it?
- The levels of marketing
- Dreaming about jumping into my side business full time. Looking for some advice?
- [Transcript] How do I build an audience and support for my online business?
- Dreaming of jumping into my side-business full time
- How to attract and retain interest in a future event? (part three)
- How to attract and retain interest in a future event? (part two)
- How to attract and retain interest in a future event?
- How do I build an audience and support for my online business?
- I sent my proposal and then I never heard from them again
- How do I build an audience and support for my online business?
- Why do I keep getting this warning saying "this site isn't secure" and should I be worried?
- How can you charge more?
- How did an email porn spammer get my password?
- All Work, No Pay without the outlay
- Is four grand enough to start a business?
- Is Four Grand enough to start a business?
- How do you develop effective communication as a freelancer?
- How do you develop effective communication as a freelancer?
- ClientRobot
- Looking at the numbers
- The Rails Way
- You are an expert
- Where you can hear me speak
- The Law of Raspberry Jam
- The algorithm made me do it
- Networking
- Price is just a number.
- Price is just a number.
- Who is your ideal client?
- Effective posting on social media
- The Rollercoaster
- Who inspired you to start your business?
- Thinking about money
- Who likes being told what to do?
- Time is money and money is time
- Do you choose how you spend your time?
- Choose where you stand
- How do you make sure you get results?
- How do you stand out from the crowd?
- Do you hate jargon?
- What do you write about?
- Who is your ideal client?
- Getting paid ... regularly
- Making changes
- Who is your client?
- How to get new clients even if you're quiet and shy
- Priorities
- It's not rocket science
- Making a plan
- The FTM
- Bad clients
- The Five Pillars
- Sick of freelancing?
- Remote-First
- There's too much competition
- Exploring the possibilities
- The best and worst of freelancing
- Why "jumping on a call" is not always the best thing
- Don't sell yourself short
- Getting paid
- Soft, squidgy, human brains
- What's the budget?
- Why you don't need to write long, detailed proposals
- So your client keeps ghosting you.
- Writing a proposal
- The secret to running a successful business
- Don't compete on price
- What to do if you run your own business and you hate sales
- Do you spend too much money?
- Easy to read and packed with tips
- Baby Steps
- The power of stupid stuff
- How to deal with notifications on your phone
- Isn't it more tax efficient to make a loss?
- How resilient is your business?
- Isn’t Profit just about greed?
- How does Profit First work?
- Understanding your roadmap
- Dealing with risk
- Ask me anything!
- How to make a difficult decision.
- Is your life going to plan?
- It's OK to fail
- Why representation is important
- How do you present the price of your service to your clients?
- No one will pay that much!
- Women in Work
- Who are you?
- Is your business supporting you or are you supporting the business?
- What is the PDF Formula?
- What are your values? And how do you avoid temptation?
- What is a funnel?
- What does marketing actually mean?
- So how can I help?
- Hey foxy
- What difference would an extra £1000 per month make to your business?
- There are ‼️too many fantastic female software developers‼️.
- Meet your clients where they are today
- Why most sales go wrong
- Ghosted by a potential client
- Have you ever been ghosted by a potential client?
- Keeping your clients happy
- How do you decide what to do next?
- What do you really need to get done?
- If I just had a couple more hours per day I could get everything done
- How to stick to your New Year's Resolutions
- How to boost your numbers on LinkedIn
- How to change someone's life
- If I just had more time I could get everything done
- How do I write my first proposal?
- What sort of person pays $10/month for a Chrome Extension?
- How is the transition from giving up a stable job to starting a business?
- Is it normal to know where you want your business to go but not know how to get there?
- How to successfully work for yourself if you've only got an engineering background and zero experience of business
- What happened to loyalty?
- How do you work through anxiety (and accompanying self-doubt and fear of failure) to start a business?
- I have an idea that could make me money but I don’t know where to start
- One year into starting a new business? Tips for growing growing clients within a niche?
- The words you hate to hear: "Sure, I'll keep you in mind"
- How do I start an online business
- How to keep going even when things aren’t going your way
- Does your subconscious hate you?
- Do you ever have episodes of crushing self-doubt?
- How to run a successful Facebook advertising campaign without spending a fortune
- How do I deal with cheap clients who always pay late?
- Dealing with rejection
- Working alone: how to combat the isolation
- How much should I charge?
- Value, Sales, Money & Profit
- Do I need a business coach?
- Surviving the rollercoaster
- How to escape the Survival Trap
- Why your money is just like a tube of toothpaste
- How Two Magic Numbers can give you a predictable and reliable business
- The trouble with Post-it notes
- Ever feel like you're stuck in a loop?
- Sometimes, the smallest changes can make the biggest difference
- How to get fewer sales
- Join our club
- A confession
- My client did one simple thing and it made him a ton of money
- How my clients got her evenings back
- When you're looking for clients, sometimes the answer is right under your nose
- Feel like you're only just keeping your head above the water?
- Never trust someone who has time to do it all
- Never trust a long term plan
- Never trust a GPS
- Never trust a hippy
- I don't want the sale
- I know someone who can do it at half your price
- They seemed really interested but then I never heard from them again
- I can't find any potential clients
- How do you get clients and grow?
- The Two Dogs
- The importance of time off
- Why Bob was wrong - or time management for small business owners
- The importance of staying focussed
- It doesn't matter who you are
- ClientRobot
- I have no idea what I'm doing
- How much do I charge to write lead generation emails?
- How minimum should a minimum viable product be?
- How to word an advert
- A job versus a business
- Is this the end?
- How I turned my business around
- How to win more business
- That guy in a shiny suit
- How to decide what's worth your time
- How to avoid wasting your time
- No plan survives contact with the enemy
- Plan for tomorrow
- Plan for the future
- Priority
- A thousand no's for every yes
- Why?
- Making a difference
- Talking to strangers on the street
- Talking to strangers in pubs
- Talking to strangers
- Talking to strangers
- Do what's important
- Get more done
- Work-Life Balance
- Exercise
- Holidays
- Signing off
- Brown M&Ms
- Applying for a job
- Positives
- New business essentials
- Metrics and reporting
- The psychology of pricing
- Why sales isn't a dirty word
- Money is a mindset
- How I built a high performing software development team
- How to delegate ... part three
- How to delegate ... part two
- How to delegate ... part one
- Learn to let go
- The daily plan
- The weekly plan
- The Monthly plan
- The three month plan
- Quarterly Planning
- How Google ranks your websites today (2018)
- Penguins and Pandas
- Gaming the system
- The two sides to Search Engine Optimisation
- The basics of Search Engine Optimisation
- People power
- One of my favourite players
- The best game I ever saw
- Superstition
- Football
- Root and Branch
- What's holding you back?
- The power of email marketing
- The irony of the generalist
- Generalist
- Follow ups
- Delivery
- Results not deliverables
- Actions not results
- Hustle
- Why are they tracking me?
- Does private browsing keep me safe?
- Cookies and more
- How web browsers work
- How tracking works
- The power of the timeline
- More on the Facebook Privacy Saga
- Why hourly billing reduces your credibility
- How much will it cost?
- What’s your hourly rate?
- The biggest barrier to raising your prices
- When should you bill hourly?
- Prices and Anchors
- Price is never an objection
- How do you set your prices?
- The Facebook Privacy Experiment - update
- How to hit your sales targets
- How to achieve your goals - every time
- How to set goals for your business
- How to set up a CRM system
- What are the disadvantages of a CRM?
- What are the benefits of a CRM system in your business?
- What is the cost of a CRM system in 2018?
- What is a CRM?
- How to charge more for your services
- What is value-based pricing?
- Should you sell benefits, not features?
- How do you set your hourly rates?
- The Tinfoil Hat
- It's not just Facebook
- The Consequences of leaving Facebook
- A Facebook Experiment
- EchoDek exists because...
- Taking control of my website
- A Slice of the Pie
- The Brain Audit
- The importance of timing
- How can you do more?
- Get less
- Tracking Time
- What do you love?
- What do you want out of life?
- The Transition
- Qualifying the lead
- Determining the value
- Proving yourself
- The four conversations
- Special offer - Join the Robot Life
- I have no idea what my staff are doing
- Peace of Mind, or zen and hippies
- If a job's worth doing, it's worth doing right
- Robots are taking your jobs
- What are you expert in?
- Expertise
- Double Opt In
- The structure of a sales pitch
- Why do a sales pitch?
- Say goodbye to say hello
- Risky Business
- Four letters in May
- Is your business financially viable?
- Who is your imaginary dream client?
- How to avoid commoditisation
- Commoditisation
- The four phases of engagement
- Statistics and Analytics … oh my!
- Why daily letters?
- How I write these letters
- Why I write these letters
- How and Why I write these letters
- PDF
- Avatar
- Writer’s Block
- Qualification
- Design Decisions
- Respect
- If it keeps happening, it's probably your fault
- The danger of a bad referral
- The power of referrals
- The Flip
- Pain
- How do you help people?
- Why you shouldn’t worry about being specific
- Designing your positioning statement
- More on Positioning
- Closing down sale
- Positioning
- Emotions
- The value of coaching
- The sunk cost fallacy
- Give it away
- The Seller’s Funnels
- The Seller’s Funnel
- The Buyer’s Circle
- About the sale
- What happens when you lose a deal?
- Who said what?
- Do you know what your revenue is going to be in three months time?
- Do you know who to follow up with?
- Do you need a sales process?
- The Fool-proof way to build a Successful Business - part 10
- The Fool-proof way to build a Successful Business - part 9
- The Fool-proof way to build a Successful Business - part 8
- The Fool-proof way to build a Successful Business - part 7
- The Fool-proof way to build a Successful Business - part 6
- The Fool-proof way to build a Successful Business - part 5
- The Fool-proof way to build a Successful Business - part 4
- The Fool-proof way to build a Successful Business - part 3
- The Fool-proof way to build a Successful Business - part 2
- The Fool-proof Way to build a Successful Business
- KPIs: what about me?
- KPIs: what to measure - part 2
- KPIs: what to measure - part 1
- KPIs and Bonuses
- Overtime
- Building a monthly plan
- Doing a quarterly plan
- Plans for 2018
- Review of 2017
- How can I make it a fantastic New Year?
- What is my audience interested in?
- What is a lead magnet?
- How do I build a mailing list?
- Do I need a mailing list?
- Cleaning your plate
- What is stopping you making more money?
- You can make time
- Why shouldn't you use the same password on multiple sites?
- Do I need a CRM?
- You have to improve the world
- What is a VPN?
- The Helicopter Option
- Calendars and To-do Lists
- Prepare for GDPR
- Why I love Apple
- Do it later
- What should I write about on my blog?
- Will I get compensation if my website goes down?
- Do I need a blog?
- Notifications
- Do it now
- The Outline Proposal
- The e-myth revisited
- Take Action
- The weekly grind
- What does your website do?
- Should I pay a monthly fee to maintain my website?
- Is public Wifi still safe?
- Is public Wifi safe?
- Say thank you
- Focus
- Why I talk about myself when hiring remote workers
- Hiring remote workers
- What are you worth?
- Mindset
- About the Apple Watch
- Three good things for October
- Is it safe to receive payments via Paypal?
- What should I automate?
- Snapchat vs Instagram vs Whatsapp vs Facebook vs Twitter vs Whatever
- Nothing lasts forever
- What matters in software?
- Finishing the project
- 60, 36, 12, 3, 1 and a quarter
- Positioning
- How I learnt to love sales
- Learning
- Networking
- Creating standard operating procedures
- Brown M&Ms
- Making time for creativity
- Cost, Price and Value
- You can always make another dollar, you can't make another minute
- Workflow
- What does that padlock icon in my browser mean?
- Timing
- I have no idea what anyone is doing!
- What's your story?
- Writing an employee handbook
- When should you ask for help?
- Three good things for September
- Failing fast
- The value in repeat business
- What stages do your jobs go through?
- Working in an office vs working remotely
- If you ran your business off a whiteboard, what would it look like?
- Personal Trainers
- Doing things differently on an iPad
- Weekly Goals
- Why we have an Action Plan Meeting
- The basics of Search Engine Optimisation
- The most important technology in the world
- My greatest business achievement
- Why sales is a "numbers game"
- The most important piece of business software
- Control what you can, ignore what you can't
- The Coming Revolution: Immortality
- The Coming Revolution: Driverless Cars
- The Coming Revolution: Privacy
- The Coming Revolution: Machine Learning
- Three good things for August
- The coming revolution: Augmented Reality
- The Value of Money
- How I write these letters
- Keeping track of quotes, jobs and invoices
- The Task List Rhythm
- The best place to eat in Leeds
- What I look for when I'm hiring a developer
- My new best friend
- One simple habit that makes me better at what I do
- example.com
- Holiday
- Dog lead etiquette
- Can an iPad be your primary computer?
- Stop firefighting
- Loving what you do (part 2)
- How do I take payments online?
- Weekly team meetings
- Loving what you do
- Default Diary
- Should you give away your best stuff?
- A fantastic place to work
- Three good things for July
- What is a CRM?
- 35 steps to heaven
- Don't forget to take a moment
- Do I need to worry about cybersecurity?
- Will technology save me?
- Why every business should have an org chart
- How to get more hours in your day
- The EchoDek Daily
- Workflow
- Three good things for January
- The right place at the right time
- Three good things at Christmas
- Three good things in December
- You look fantastic
- Three good things for December
- It's good to talk
- Three good things at the end of November
- Less administration, more income? Sounds amazing!
- Conquer the World
- Three good things for November
- Tipping points
- Trust your instincts
- One billion people
- Three good things for Monday
- Three good things for Wednesday
- Three good things for Tuesday
- Three good things for Wednesday
- Three good things for Tuesday
- Three good things for Thursday
- Three good things for Wednesday
- Three good things for Tuesday
- Digitising your Course Materials
- Three good things for Monday
- Three good things for Friday
- Three good things for Thursday
- Three good things for Wednesday
- Three good things for Tuesday
- Three good things for Friday
- Three good things for Wednesday
- Three good things for Monday
- Three good things for Thursday
- Three good things for Wednesday
- Three Good Things for Wednesday
- Latest News
- Latest News
- Latest News
- Three good things for Tuesday
- Three good things for Monday
- Three Good Things for Wednesday
- Three Good Things for Tuesday
- Three Good Things for Monday
- Three Good Things for Wednesday
- Three Good Things for Tuesday
- Three Good Things for Monday
- Three Good Things for Thursday
- Three Good Things for Wednesday
- Three Good Things for Tuesday
- Three Good Things for Monday
- Three Good Things for Thursday
- Three Good Things for Wednesday
- Three Good Things for Tuesday
- Three Good Things for Thursday
- Three Good Things for Wednesday
- Three Good Things for Tuesday
- Three Good Things for Monday
- Three Good Things for Friday
- Technology
- Meetings
- Just do it
- So you want a new website?
- International Women's Day
- Legal stuff for your website
- The best way to get more sales
- Tim Cook's letter to customers about the FBI request to assist in unlocking an iPhone
- All about your IT infrastructure
- The Elephant in the room - all that time wasted trying to manage software
- Why are IT projects unsuccessful?
- The story behind EchoDek’s 7 day software
- You know your problem? You do too much…