Expertise

If there's one thing that can make a difference to your business, it's changing how you are perceived by your clients.

If they see you as the hired help, as a contractor, as someone that's there to get the job done, then you're always going to struggle to raise your rates and you're always going to compete on price.

If they see you as a trusted partner, an adviser, a consultant then they are looking to you for your expertise. This is something they can't just buy off the shelf. It comes from your experience, your background and your relationship with the client.

Take action: How do you position yourself as an expert?