The structure of a sales pitch

I've got an outline structure I use for sales pitches now. As I mentioned yesterday, the idea behind it is to tell a story, to demonstrate the benefits in emotive language.

I follow a general pattern with mine.

  • Very briefly, who I am
  • A short section on some successes I've had
  • A problem someone encountered
  • The insight, the revelation, that lead into the solution
  • How things are better now
  • How I'm looking to bring that same insight to more people

In essence, it's a very simple, short story. Things are good, they go bad, we fight to fix them and things are good again. Pretty much every Hollywood film right there.

Take action: How is your sales pitch structured?

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England