Ruby

OK, it's not a closing down sale really. But I've been struggling to find the positioning statement for my business. I've been feeling bad about my business.

I've mentioned before about the importance of the right positioning. It helps you focus your marketing. It defines your ideal customer. It qualifies your customers. But if you can't

When you're struggling with a difficult decision, usually, the answer is right in front of you. Or more accurately, it's right inside you. We think that we're

When you're in the thick of it, it can be tough. You can't see the wood for the trees, as they say. Sometimes, it's valuable to get

Many of us like to think that we're these rational economic actors. The power of logic courses through our brains. But nearly all of us fall for the "sunk cost