Ruby

Ultimately, when you’re offering a service or product to someone, you’re looking to help them emotionally. There’s a rational aspect to it - you’ll save them time, you’ll save

In your positioning statement, you need to explain how you help your target market. This is where your specialisation really comes into its own. Because you’re a specialist, you get to know

Yesterday I mentioned that a positioning statement is built out of three elements. A lot of people worry about the first element - defining your target market. It can be quite scary to say

As I mentioned yesterday, your positioning statement is probably the single most important sentence you will write for your business. But it’s so simple. It’s built out of three components. Who

I mentioned positioning last week but skimmed over it a bit. As it’s one of the most important concepts around for a business, I think I should go over it again. Your