I’ve followed quite a simple formula on my website. It’s something I learnt from Amy Hoy. And it’s called Pain-Dream-Fix. What pain does your customer have? When they lie awake

Yesterday, I wrote about how my ideal customer saved me from writer’s block on my new website. I just want to talk a bit more about who she is, and the process

When I was writing the copy for the website, two things came to mind. Firstly, don’t write copy yourself. Hire a copywriter like those at the amazing Make your Copy Count to

So yesterday I spoke about my new website and how I’ve deliberately made some controversial design decisions. This is all for one purpose. To qualify visitors to the site. There’s no

So I'm making progress with my new website. And when I say progress, what I really mean is wrote some stuff and stuck it up there. The site’s nowhere near