You'll probably hear the words "double-opt-in" bandied about a load over the next few weeks. It's because of GDPR. Basically it means that it's not

I've got an outline structure I use for sales pitches now. As I mentioned yesterday, the idea behind it is to tell a story, to demonstrate the benefits in emotive language.

I never thought I would do sales. It's a horrible, dirty job, for slimy bastards. That's the conventional wisdom. Nowadays, I love it. I love talking to people. I

So yesterday I wrote about how I told a prospect to go and find some of my competitors. It's a risk. We're a long way from a done deal

I wrote an email to a prospect the other day. Elaine (who is amazing by the way), said it was very brave. I had a meeting with a potential client last week. It