What is value-based pricing?

If you think back to our three gardeners, earlier this week, the third one had the most compelling pitch for winning the work. Gardener number one just gave an hourly rate. No idea

Should you sell benefits, not features?

The classic call is "sell the benefits, not the features". This gadget uses the A234 protocol to communicate with your heating system from a range of 75 yards, and includes an

How do you set your hourly rates?

Jonathan Stark, who I really like, says "if someone asks you your hourly rate, you should say I don't have one". And this is the example he gives. Imagine

The Tinfoil Hat

I use DuckDuck Go as my primary search engine. It's not as good as Google, so i often switch to find what I need, but Duck Duck Go is privacy first,

It's not just Facebook

All the tech giants collect data on you and track you. Amazon Do you think Amazon has released the low cost Alexa Echo Dot out of the goodness of their hearts? They'
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