What is the PDF Formula?

I'm not really that smart. I thought the name of my programme is quite clever - "the PDF Formula" - because it stands for Prioritise, Design and Finance and

What is a funnel?

A funnel is a series of steps to find out if someone wants to be your client. You filter people out by asking them to change a deeply held belief. So here’s

What does marketing actually mean?

Many years ago, back when I built websites, I did a job for a high end recruitment company. The branding agency were absolutely amazing and their concept was that recruitment is all about

So how can I help?

If you're not exactly sure, here's what I can do for you. I help freelancers, technologists and agency owners reclaim their lives from work. What does that mean? Well,
@rahoulb@ruby.social