It's a problem. I've worked with a lot of women over the (many) years I've run my software business. And nearly all have been absolutely amazing. I

Even if your positioning statement describes your potential client perfectly, there's still a reason that they may ghost you before you make the sale. And it's down to a

Most sales fail long before you have the sales call. They fail because you've not set the expectations correctly. They fail because the client doesn't believe that there'

So you've been ghosted by a potential client. And you're somewhat annoyed. "How rude! They could at least have let me know". But really? What's

Has it ever happened where you've been talking to a potential client, and they seem really excited about what you do. You can see it in their eyes, their attention focused