“Hmm, so actually it works out that I’m paying myself less than minimum wage. I could make more working in Primark. Looking at the numbers, it looks about right though. I guess
I'm not really that smart.
I thought the name of my programme is quite clever - "the PDF Formula" - because it stands for Prioritise, Design and Finance and
People talk a lot about how important values are to your business. But do you actually stick to them? Or do they (inadvertently) go out of the window when someone offers you a
A funnel is a series of steps to find out if someone wants to be your client. You filter people out by asking them to change a deeply held belief.
So here’s
Many years ago, back when I built websites, I did a job for a high end recruitment company.
The branding agency were absolutely amazing and their concept was that recruitment is all about