Brains. Soft, squidgy, human brains. I find them fascinating. Because they all work the same way yet we are so different. For example, I hear lots of people say that "time-boxing"

Isn’t it nice when a potential client tells you their budget before you put together your proposal? That way you can be sure you hit their numbers perfectly. But let’s face

I used to write long, detailed, proposals for my clients. I was a software developer, the projects were complex and, as they say, the devil is in the details. So the proposals have

You ask for feedback and don’t hear back from them for weeks. And then they reply with “oh I thought I told you it was approved”. Even worse, they leave invoices to

When I write a proposal, it always follows the same format. Outcomes Metrics Value Options What happens next It's pretty simple. It rarely takes me more than an hour to complete.