How much money do you need?
How much money do you want?
It’s a simple question but when you work for yourself, it’s incredibly important. Because while money isn’t everything, it does enable everything else - it allows you to help others.
So knowing how much you want, how much you need is a vital step. Once you know that, you can figure out how many clients you want and need, whether your pricing is realistic and how much time you will end up devoting to your clients and how much you will have for other things.
The amazing thing is, if you plan it out, with some concrete numbers, you often find you need fewer clients, less hours, to get what you want than you were originally expecting. It's all about setting the parameters in advance and working towards them.