Rahoul Baruah

Pricing is all about psychology. And there's a useful psychological trick you can use called "anchoring". Basically (and over-simplifying), it means that the first thing we hear is what

My friend Lisa is fond of saying "price is never an objection". But despite that, she doesn't charge enough. Price is never an objection. I used to smoke. It

The psychology of pricing is a really fascinating subject. Well, it's fascinating to me. If you sell a commodity product, then you don't really have much control on that

So a while back I spoke about my little Facebook experiment. I'm refusing to accept their new terms and conditions, because I'm worried about my privacy and the tracking

You need to boost your business. You want extra sales, new customers, more revenue. So you set yourself a realistic goal. You work out a backwards plan to get you to that goal.