Rahoul Baruah

A lead magnet is the thing that you offer people in exchange for going on your email list. “Get a free report on X”, “Our free checklist to Y”, “Never get Z wrong

Having a mailing list is all very well, but what if no-ones on it? Well, people aren’t just going to hand over their email address for nothing. “Subscribe to our newsletter” doesn’

The short answer is yes. You absolutely do need a mailing list. Email marketing is a way to cut through the noise. A recent study suggested that for every dollar spent on email

I read a book called "Profit First" by Mike Michalowitcz a few weeks ago. I'll probably write about more in future. But he had a nice analogy in there

We're all pretty good at what we do. Maybe not the best, but we do what we do because there's enough there for us to get paid for it.