What is a lead magnet?

A lead magnet is the thing that you offer people in exchange for going on your email list.

“Get a free report on X”, “Our free checklist to Y”, “Never get Z wrong again”.

People are wary about giving out their email addresses. But they’ll happily do it if they think they will get value in return.

Take action: Sit down for ten minutes and think of as many possible lead magnets for your target audience as you can.

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England