What is a funnel?

A funnel is a series of steps to find out if someone wants to be your client. You filter people out by asking them to change a deeply held belief.

So here’s my funnel.

My client is a web developer who believes “running a business is a struggle involving long hours, money worries and sacrifice”. But now she’s wondering how long she can continue this way.

Step 1: I post on LinkedIn. She connects and learns who I am.

Step 2: I post my “free 5 Day Challenge on increasing your income without longer hours”. She thinks “I DO work long hours and I DO need more income” so she signs up.

Step 3: She does the challenge and learns what she needs to change. Now her belief is “I can take my business forwards without constant hustle”

Step 4: She has a call with me to learn more. Afterwards she believes “Baz is the right person to help me move forwards quickly”

Step 5: We work together and add strong foundations to her business. The relief is immediate and in 12 weeks she can see real improvements.

Step 6: We both grow rich, happy and fulfilled. Me with a Porsche 911. Her with a villa in Portugal.

So this is Step 1.

Remember, very few will reach Steps 4 or 5. Most won’t get past this post.

What’s stopping you from registering for the Challenge and trying Step 2?

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England