The psychology of pricing

"Raise your prices" said the article.

So I tried.

And I couldn't. My fingers literally could not type the numbers on the web-page.

Pricing reaches deep in to your soul. Especially if you're a small business, delivering a service, as opposed to a standard product. Because what you are offering is tied to you. And you have to believe you're worth it.

So if you harbour any doubts about who you are, whether you're good enough, why you're doing this, it's all going to reflect through in your pricing.

Before you can raise your prices, you need to believe in yourself. Or at least tell yourself that you believe in yourself.