The danger of a bad referral

Yesterday I spoke about the power of referrals. And how the right referral can short-cut what you need to do and say if you're looking to win a new client.

Unfortunately, the referral works both ways.

If Adam, refers you to Florence, and Florence really trusts Adam, you better do a great job. Because if you do a bad job, then you're damaging the relationship between Florence and Adam. She is less likely to trust him in future. All because of you.

Take action: If you receive referred business, take good care of the relationship that you hold in your hands.

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England