Ruby

The most important funnel that you should have is the one that most people think about the least. It’s the one where you give valuable stuff away for free. Think about it.

I said last time that each seller looks like a funnel. That’s only half-true. The best sellers look like multiple funnels. You see, the best businesses don’t just sell once. They

The seller looks like a funnel. Wide at the top, narrow at the bottom. Buyers pile in to the top and slowly get narrowed down, fewer and fewer, as they head to the

Credit for this goes to Steve Potiphar; I don’t know if it’s his idea originally, but that’s where I learnt about it. So your buyer is moving on a path

There are two parts to every sale. The Buyer. And the Seller. All too often, it’s easy to forget half of the equation. And a big part of the problem people have