Starting a project - design by press release

Starting a project - design by press release

I don't remember where I first heard it, but "design by press release" (or "design by readme" if it's an internal project) is a fantastic idea.

You see, when you're busy building something, it's easy to get caught up in the bits and pieces and then lose your way.  While you're deep in the code, it's easy to think "while I'm here I'll just add this in" or "this will be useful later".  And suddenly, you've wasted a load of time on something that was never part of the original plan.

(Incidentally, this is one of the reasons I like "test-first" development - it gives you a boundary on what you need to implement).

When you're building a project, one that's supposed to be commercially viable, your vision for the product - who it's for, why they will want it and what makes it stand apart - is vital.  So, for my new side-project (I'm not giving up the [day job](, I'm going to publish the press release here and now.

I've never written a press release before so I'm not sure how good it is but it does contain almost everything I want to say - apart from one thing; my plan is to give the "associates" a 49% vote over the direction of the company.  Because for this product to work, it has to help those associates look amazing in front of their clients - and they know better than me what will help there.

So here it is ... Standard Procedure ...

Standard Procedure helps consultants, freelancers and virtual assistants boost their clients' businesses by quickly designing and implementing Standard Operating Procedures

For immediate release


Rahoul Baruah, CEO:, +447525171557


- Standard Procedure is a flagship product, featuring an unprecendented mix of simplicity and flexibility, allowing standard operating procedures to be rapidly designed and implemented.

- The product is white-labelled so consultants, freelancers and virtual assistants can enhance their own service offerings and provide their clients with a ready-made toolkit for taking control of their business.

- Workflows can be configured from simple building blocks in almost limitless combinations, allowing a wide-range of processes and procedures to be modelled and standardised.

Standard Procedure

Standard Procedure is a flexible, configurable yet simple software product that allows the rapid development and implementation of standard procedures across a business.

Launching in January 2023, Standard Procedure is designed to be white-labelled, allowing consultants, freelancers and virtual assistants to get a boost over their competitors whilst offering their clients a comprehensive and powerful new toolkit.  Their clients, often undergoing a worrying transformation as their business rapidly expands, regain a sense of control.  They can be sure that new hires and existing staff perform their tasks the correct way.  And the standard operating procedures ensure quality standards are upheld and customers receive a consistent experience with high service levels.

Using a familiar but simple metaphor throughout - moving a "card" from place to place on a "board" - staff members easily understand what to do next as they are guided through the process.  And, whether the workers are on-site or remote, the workflow ensures that the right information reaches the right people at the right time.

Standard Procedure can be configured by business owners but shines in the hands of consultants, freelancers and virtual assistants.  They can design and implement the processes within the service and ensure it meets the business' needs.  As a white-labelled product, with no restrictions on resale prices, it gives the consultant a powerful tool in their armouriy to implement rapid turnaround and prove how valuable their consultancy services are.

To this end, Standard Procedure offers associate accounts.  Associate accounts include wholesale reseller pricing and features for managing and supporting the associate's own clients.  Each associate account can be rebranded so it appears as an extension of the associate's own service offerings.  These accounts also include the software API, allowing access to pre-built tools and components (for use in bespoke software projects) and seamless integration with other systems.

Standard Procedure is a simple, flexible product that allows consultants, freelancers and virtual assistants to offer powerful, rapidly implemented solutions to their clients' problems.

Contact Standard Procedure Ltd - email or visit to get started or to find out more.


Standard Procedure Ltd, founded in Leeds in 2022, is dedicated to helping solo consultants, freelancers and virtual assistants thrive in a world dominated by massive corporations.  Simple, flexible tools offer a powerful advantage that allows the smallest business to achieve more, with better, faster results.

- People are amazing

- Simplicity is powerful

- Small business is better than big business

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England