Soft, squidgy, human brains.
I find them fascinating.
Because they all work the same way yet we are so different.
For example, I hear lots of people say that "time-boxing" or "default diaries" are the best way to get things done. Need to make sure you do X every week? Block out a couple of hours every Monday in your diary. That way you're bound to get it done.
Except I tried that and I got nothing done. I spoke to my coach about it; eventually we figured it out - I didn't like being told what to do by my diary, by my past self. And my stubborn brain would refuse to do it.
Now I do myself a short list for the week and pick and choose what I want to do in the moment. That way, I feel like I'm in control, not being told. It's weird but it's what works for me.
Likewise, when you're getting help in your business, whether that's marketing, a VA, a coach, cashflow management (hint hint) or whatever, there are lots of people doing very similar things. But each one is going to have a different approach. You need to figure out which one is going to work for you.
And that's why an entry-level product or service is so important. Give people a taste, so they can decide if you're right for them.
So what's your entry-level offer?