Yesterday I mentioned that a positioning statement is built out of three elements. A lot of people worry about the first element - defining your target market. It can be quite scary to

As I mentioned yesterday, your positioning statement is probably the single most important sentence you will write for your business. But it’s so simple. It’s built out of three components. Who

I mentioned positioning last week but skimmed over it a bit. As it’s one of the most important concepts around for a business, I think I should go over it again. Your

OK, it's not a closing down sale really. But I've been struggling to find the positioning statement for my business. I've been feeling bad about my business.

I've mentioned before about the importance of the right positioning. It helps you focus your marketing. It defines your ideal customer. It qualifies your customers. But if you can't