When I was writing the copy for the website, two things came to mind. Firstly, don’t write copy yourself. Hire a copywriter like those at the amazing Make your Copy Count to

So yesterday I spoke about my new website and how I’ve deliberately made some controversial design decisions. This is all for one purpose. To qualify visitors to the site. There’s no

So I'm making progress with my new website. And when I say progress, what I really mean is wrote some stuff and stuck it up there. The site’s nowhere near

I'm pretty busy at the moment. I have to be careful with my time because I don't have that much spare right now. So I keep quite tight control

I had a meeting with someone a few weeks ago. At one point, he said to me "I keep going to these sales meetings, we spend 45 minutes running through our presentation,