When I tell people that I send out a daily email, most are amazed. How do you find enough stuff to write about? How do you find the time to write them? Why

I’ve followed quite a simple formula on my website. It’s something I learnt from Amy Hoy. And it’s called Pain-Dream-Fix. What pain does your customer have? When they lie awake

Yesterday, I wrote about how my ideal customer saved me from writer’s block on my new website. I just want to talk a bit more about who she is, and the process

When I was writing the copy for the website, two things came to mind. Firstly, don’t write copy yourself. Hire a copywriter like those at the amazing Make your Copy Count to

So yesterday I spoke about my new website and how I’ve deliberately made some controversial design decisions. This is all for one purpose. To qualify visitors to the site. There’s no