When I tell people that I send out a daily email, most are amazed.
How do you find enough stuff to write about?
How do you find the time to write them?
Why
I’ve followed quite a simple formula on my website. It’s something I learnt from Amy Hoy. And it’s called Pain-Dream-Fix.
What pain does your customer have?
When they lie awake
Yesterday, I wrote about how my ideal customer saved me from writer’s block on my new website.
I just want to talk a bit more about who she is, and the process
When I was writing the copy for the website, two things came to mind.
Firstly, don’t write copy yourself. Hire a copywriter like those at the amazing Make your Copy Count to
So yesterday I spoke about my new website and how I’ve deliberately made some controversial design decisions. This is all for one purpose. To qualify visitors to the site.
There’s no