OK - Google doesn't actually tell you this (although they drop a lot of hints). But good SEOs (and there aren't many of them) do research on this as

Google pushed through a number of updates to their algorithms a few years ago. Each update had a code name, and they caused significant pain within the SEO community. Because Google basically pulled

When people figured out that the Google crawler was scanning the page for keywords, so it could understand what was on there, they soon realised that if you filled your page with popular

There are two parts to Search Engine Optimisation - and this is something that Google did really well when they launched. Firstly, they needed to know about as many web sites as possible.

I'm not a fan of Search Engine Optimisation - SEO as it's known. Or rather, I'm not a fan of practitioners of Search Engine Optimisation. This is