Review of 2017

So that’s another year over. And as is customary, here’s my review of the year. Sales - after refining the sales process, we’re now capable of winning and delivering on

How can I make it a fantastic New Year?

Merry Christmas. I’m finally going to be taking a break for a few days - but if you want 2018 to be amazing, you need an email marketing list. Follow the steps

What is my audience interested in?

What is your target audience? What industry are you in? Is it marketing? Is it toys? Is it furniture? Is it finance? Search for the top 5 blogs in your industry. Take a

What is a lead magnet?

A lead magnet is the thing that you offer people in exchange for going on your email list. “Get a free report on X”, “Our free checklist to Y”, “Never get Z wrong

How do I build a mailing list?

Having a mailing list is all very well, but what if no-ones on it? Well, people aren’t just going to hand over their email address for nothing. “Subscribe to our newsletter” doesn’
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