What is your target audience? What industry are you in? Is it marketing? Is it toys? Is it furniture? Is it finance? Search for the top 5 blogs in your industry. Take a

A lead magnet is the thing that you offer people in exchange for going on your email list. “Get a free report on X”, “Our free checklist to Y”, “Never get Z wrong

Having a mailing list is all very well, but what if no-ones on it? Well, people aren’t just going to hand over their email address for nothing. “Subscribe to our newsletter” doesn’

The short answer is yes. You absolutely do need a mailing list. Email marketing is a way to cut through the noise. A recent study suggested that for every dollar spent on email

I read a book called "Profit First" by Mike Michalowitcz a few weeks ago. I'll probably write about more in future. But he had a nice analogy in there