Isn’t Profit just about greed?

Why should you ensure you’re making a profit?

It’s one of those things that seem obvious but actually causes a lot of difficulty for many of us, myself included.

Because profit has a load of negative connotations and those negatives are embedded deeply within us.

Those huge corporations that deliver shitty service and leave you on hold to some know-nothing call centre on the other side of the world but are incredibly quick to pick you up if you miss a payment or try to move to another provider.

Fat cat bosses lounging on their yachts, whose bonuses are so great you could live off it for several lifetimes. Yet they seem to be rewarded for promoting misery and hardship.

But profit is also vital for a business. For your business.

It’s your reward for giving decent service and caring about every communication. It’s your reward for promoting caring and helping your clients. It’s your gateway to the life you want to build for yourself.

Because everything around us takes money. Profit is a reserve of money. One that’s there to make sure your business gives you the life you actually want. Something that keeps you going when times get hard.

So start building some profit into your business today. Message me if you’d like to know how.

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England