So you’ve got an idea.
You think there’s a market for your idea.
You think that people will pay for it.
But you don’t know what to do next.
You need to find a way to make this idea a reality.
You need to find a way to make it happen without wasting a huge amount of time or money that you don’t have.
You need to reduce the risk.
To be brutally frank, you’re probably starting from the wrong place.
The idea might be amazing.
The idea might change the world.
The idea might be the greatest idea anyone has ever had.
But if people won’t pay for it, it’s worthless.
You need to start with an audience. You need to pick a niche.
Who are you going to target? Who do you know? Who can you get in front of?
This is important, because it then leads you on to the rest of the process. For example, poor people are generally a bad market to get into. It’s tough, but they necessarily have to look after every penny. They will ring you up for help and support, because they have nowhere else to turn to.
It’s actually easier to raise your prices and sell to the rich. Because they will just hand over money to make their problems go away.
And the more focussed your target audience, the closer you can understand those problems and the easier it will become to get them to pay you.
So don’t start with an idea.
Start with an audience.