How do you specialise?

How do you specialise?

You've seen all the "experts" tell you that "the riches are in the niches" (if you pronounce it that way).

But the idea of positioning yourself like that is terrifying.

Turning away clients?  Saying no?

It's hard enough getting clients as it is.

However, without even realising it, you're already doing it.

Every time you write a custom proposal, you're doing the same task.

You're positioning yourself as the expert.

In a niche of one.

Your proposal is a sales document, telling your prospective client that you know what they want, you understand why they want it and you have a plan to deliver it for them.

Because the proposal is a one-off, it doesn't feel like you're excluding others.

But because the proposal is a one-off, it also takes you a load of time to write.

All niching does is save you time by generalising your proposal writing.

Instead of a new sales document, custom-written for every client, you're saying "I've already got one for this group of clients".

Write once, use many.

If you want to attract several groups of clients, you just research them, find out what they're looking for and write a proposal for each group in turn.

You don't have to exclude anyone you don't want to.

You're just saving yourself time.

Perfectly positioned.

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England