Ever been ghosted by a potential client?

Clients go through five stages before they're ready to buy from you.

Stage 1

We don't even know we've got a problem

Stage 2

We've got a problem and we don't know how to fix it

Stage 3

We don't know which solution is the one to go for

Stage 4

We don't know who can help us with our chosen solution

Stage 5

How much do you charge?

When we complain "they just ghosted me" it's actually our fault - we assumed that they were at stage five when actually they were still at stage 3 and we've annoyed them by trying to force them to move faster than they were ready.