Ever been ghosted by a potential client?

Ever been ghosted by a potential client?

Clients go through five stages before they're ready to buy from you.

Stage 1

We don't even know we've got a problem

Stage 2

We've got a problem and we don't know how to fix it

Stage 3

We don't know which solution is the one to go for

Stage 4

We don't know who can help us with our chosen solution

Stage 5

How much do you charge?


When we complain "they just ghosted me" it's actually our fault - we assumed that they were at stage five when actually they were still at stage 3 and we've annoyed them by trying to force them to move faster than they were ready.

Rahoul Baruah

Rahoul Baruah

Rubyist since 1.8.6. Freelancer since 2007, dedicated to building incredible, low-cost, bespoke software for tiny businesses. Also CTO at Collabor8Online.
Leeds, England