What happens if you keep selling yourself short?
What happens if you keep charging less than a fair rate for your hard work?
What happens if you don't make sure your business is giving you enough to live on?
You burn out.
You end up working incredibly long hours for arsehole clients that constantly demand changes and don't appreciate your expertise.
Even worse, you end up working for clients who complain about every invoice and pay you late every time.
It takes its toll on you. It weighs you down.
Till one day, you think "fuck it". And you close the business down.
Remember the dream, the excitement, how you were going to make a difference in the world?
If you want your business to do all those things, you have to charge what you're worth. And that means understanding what the client is looking for.