Rahoul Baruah

A bit about me. I went to a private school. You've probably not heard of it, but people who went there went on to become bankers, barristers and the like. I

“Hmm, so actually it works out that I’m paying myself less than minimum wage. I could make more working in Primark. Looking at the numbers, it looks about right though. I guess

I'm not really that smart. I thought the name of my programme is quite clever - "the PDF Formula" - because it stands for Prioritise, Design and Finance and

People talk a lot about how important values are to your business. But do you actually stick to them? Or do they (inadvertently) go out of the window when someone offers you a

A funnel is a series of steps to find out if someone wants to be your client. You filter people out by asking them to change a deeply held belief. So here’s