Many of us like to think that we're these rational economic actors. The power of logic courses through our brains. But nearly all of us fall for the "sunk cost

The most important funnel that you should have is the one that most people think about the least. It’s the one where you give valuable stuff away for free. Think about it.

I said last time that each seller looks like a funnel. That’s only half-true. The best sellers look like multiple funnels. You see, the best businesses don’t just sell once. They

The seller looks like a funnel. Wide at the top, narrow at the bottom. Buyers pile in to the top and slowly get narrowed down, fewer and fewer, as they head to the

Credit for this goes to Steve Potiphar; I don’t know if it’s his idea originally, but that’s where I learnt about it. So your buyer is moving on a path