We've already spoken about how a CRM is, in many ways, a glorified address book. On top of that, your CRM asks as a to-do list, scheduling activities that you need

When you're just starting out, you probably don't need a CRM. A notebook, a spreadsheet, a whiteboard will probably do the trick. But at some point, you'll

A big part of my business is setting up CRMs. So I thought I'd take a few moments to explain exactly what that's all about. The letters CRM stand

If you sell on features, you're competing at the lowest common denominator. Someone else with the same features comes in, at a slightly lower price, and suddenly you're out

If you think back to our three gardeners, earlier this week, the third one had the most compelling pitch for winning the work. Gardener number one just gave an hourly rate. No idea