The psychology of pricing is a really fascinating subject. Well, it's fascinating to me. If you sell a commodity product, then you don't really have much control on that

So a while back I spoke about my little Facebook experiment. I'm refusing to accept their new terms and conditions, because I'm worried about my privacy and the tracking

You need to boost your business. You want extra sales, new customers, more revenue. So you set yourself a realistic goal. You work out a backwards plan to get you to that goal.

Yesterday I spoke about realistic goals. There's not much more demotivating than a target that you know you're never going to hit. So once you've set yourself

Set goals they say. It gives you motivation. It focuses the mind. It's what you need to succeed. But what should your goals be? Bad goals are probably worse than no