Pricing is all about psychology. Externally, you can use a technique called anchoring to set the expectations in your prospects' mind. But, when it comes to setting your prices, the biggest barrier

You can't offer fixed prices every time. Actually, I disagree, but there are situations where hourly billing does make a bit more sense than others. If you don't know

Pricing is all about psychology. And there's a useful psychological trick you can use called "anchoring". Basically (and over-simplifying), it means that the first thing we hear is what

My friend Lisa is fond of saying "price is never an objection". But despite that, she doesn't charge enough. Price is never an objection. I used to smoke. It

The psychology of pricing is a really fascinating subject. Well, it's fascinating to me. If you sell a commodity product, then you don't really have much control on that