The classic call is "sell the benefits, not the features".
This gadget uses the A234 protocol to communicate with your heating system from a range of 75 yards, and includes an
Jonathan Stark, who I really like, says "if someone asks you your hourly rate, you should say I don't have one". And this is the example he gives.
Imagine
I use DuckDuck Go as my primary search engine. It's not as good as Google, so i often switch to find what I need, but Duck Duck Go is privacy first,
All the tech giants collect data on you and track you.
Amazon
Do you think Amazon has released the low cost Alexa Echo Dot out of the goodness of their hearts? They'
I'm not definitely leaving Facebook - its more of an experiment. But if they do kick me off, it will hide some consequences for me.
Facebook itself
I'm middle-aged.