Sitemap - 2020 - The Art and Science of Ruby

How does a local service business generate leads?

How does a local service business generate leads?

How to stick to your New Year's Resolutions

I'm new to the world of business and I need a lead magnet and a marketing strategy

Transcript: Negotiate red flags, or just say no?

I need to sort out a marketing funnel and lead magnet

Assessing your clients

Immutable laws

How to raise your prices

Negotiate red flags, or just say no?

Transcript: What is up with potential clients just ignoring you after you send a proposal?

Negotiate red flags, or just say no

Why the client might say no

What the client wants you to tell them

How to defeat the dreaded "price objection"

What is up with potential clients just ignoring you after you send a proposal?

How to lower your prices

Transcript: Difficult client... or me?

What is up with potential clients just ignoring you after you send a proposal?

The "productised" model of pricing

The "value-based" model of pricing - and why it's hard to do

The "cost-plus" model of pricing - and why it's a mistake

Difficult client... or me?

Transcript: Is Freelancing a phase or is it here to stay?

Is this a difficult client or is it just me?

The trouble with hourly billing

Price is just a number

Why you should raise your prices

Is Freelancing a phase or is it here to stay?

Transcript: What are your best strategies for balancing productivity and free time? How do you make sure you're taking care of yourself too?

Is freelancing just a phase or is it here to stay?

Project bid by email or phone call?

What is Cost Plus pricing?

"Too expensive" is the word I hear a lot from inbound leads

What are your best strategies for balancing productivity and free time? How do you make sure you're taking care of yourself too?

Transcript: Dreaming about jumping into my side business full time

What are your best strategies for balancing productivity and free time?

How should I price my services?

How do I enforce a contract if the client breaks it?

The levels of marketing

Dreaming about jumping into my side business full time. Looking for some advice?

[Transcript] How do I build an audience and support for my online business?

Dreaming of jumping into my side-business full time

How to attract and retain interest in a future event? (part three)

How to attract and retain interest in a future event? (part two)

How to attract and retain interest in a future event?

How do I build an audience and support for my online business?

I sent my proposal and then I never heard from them again

How do I build an audience and support for my online business?

Why do I keep getting this warning saying "this site isn't secure" and should I be worried?

How can you charge more?

How did an email porn spammer get my password?

All Work, No Pay without the outlay

Is four grand enough to start a business?

Is Four Grand enough to start a business?

How do you develop effective communication as a freelancer?

How do you develop effective communication as a freelancer?

ClientRobot

Looking at the numbers

The Rails Way

You are an expert

Where you can hear me speak

The Law of Raspberry Jam

The algorithm made me do it

Networking

Price is just a number.

Price is just a number.

Who is your ideal client?

Effective posting on social media

The Rollercoaster

Who inspired you to start your business?

Thinking about money

Who likes being told what to do?

Time is money and money is time

Do you choose how you spend your time?

Choose where you stand

How do you make sure you get results?

How do you stand out from the crowd?

Do you hate jargon?

What do you write about?

Who is your ideal client?

Getting paid ... regularly

Making changes

Who is your client?

How to get new clients even if you're quiet and shy

Priorities

It's not rocket science

Making a plan

The FTM

Bad clients

The Five Pillars

Sick of freelancing?

Remote-First

There's too much competition

Exploring the possibilities

The best and worst of freelancing

Why "jumping on a call" is not always the best thing

Don't sell yourself short

Getting paid

Soft, squidgy, human brains

What's the budget?

Why you don't need to write long, detailed proposals

So your client keeps ghosting you.

Writing a proposal

The secret to running a successful business

Don't compete on price

What to do if you run your own business and you hate sales

Do you spend too much money?

Easy to read and packed with tips

Baby Steps

The power of stupid stuff

How to deal with notifications on your phone

Isn't it more tax efficient to make a loss?

How resilient is your business?

Isn’t Profit just about greed?

How does Profit First work?

Understanding your roadmap

Dealing with risk

Ask me anything!

How to make a difficult decision.

Is your life going to plan?

It's OK to fail

Why representation is important

How do you present the price of your service to your clients?

No one will pay that much!

Women in Work

Who are you?

Is your business supporting you or are you supporting the business?

What is the PDF Formula?

What are your values? And how do you avoid temptation?

What is a funnel?

What does marketing actually mean?

So how can I help?

Hey foxy

What difference would an extra £1000 per month make to your business?

There are ‼️too many fantastic female software developers‼️.

Meet your clients where they are today

Why most sales go wrong

Ghosted by a potential client

Have you ever been ghosted by a potential client?

Keeping your clients happy

How do you decide what to do next?

What do you really need to get done?

If I just had a couple more hours per day I could get everything done

How to stick to your New Year's Resolutions

How to boost your numbers on LinkedIn

How to change someone's life

If I just had more time I could get everything done