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You have to improve the world
Apparently, according to Alan Weiss, Peter Drucker once said "Organisations are unlike animals - it's not just perpetuating the species; it's about making an improvement to your environment".
I like this because what he's essentially saying is if you want to be successful, you have to improve the world.
People will not want to use your products or services unless you make their lives better. In fact, that's all you need to do.
Take Action: How do you make people's lives better? How do you improve the world? Find the answer to this question and then stick it as the headline on your sales page today.