The first bit of advice I give people is almost always "charge more". 

If you run a service based business, especially one that is dependent upon you using your knowledge and expertise to craft an outcome for a client, it's probably a good bet that you're not charging what you're worth. 

There are a number of reasons for this and I'm going to run through them in the next few days. 

- Price is just a number - and it's never an objection

- The trouble with hourly billing

- The "cost-plus" model of pricing - and why it's a mistake

- The "value-based" model of pricing - and why it's hard to do

- The "productised" model of pricing - and why you could be leaving money on the table

- What the client wants you to tell them

- How to defeat the dreaded "price objection"

- Why the client might say no and how to avoid it

This sequence of emails and articles is going to run over the next few days (in between the usual podcast emails), but it's for paid subscribers only. Signing up is really inexpensive and I've got more mini-training courses like this planned for the New Year - so hit the button below and let's get started.