A few people have mentioned that they like the things I write about (blush, thank you) and I always seem to know what to write next.

I have to say ... I cheat.

Because I know who I’m writing to (yesterday’s post was about choosing your audience) I also know where to find those people. So I go to where they are and I listen in.

What questions are being asked? What are they complaining about? What recommendations are being offered as solutions to common problems.

And then I just write about those.

Because it’s not about me. It’s about you.

Once you know your audience you can research them and learn what they want to know. And that gives you an almost never-ending stream of things to write about.

So where do you get your inspiration?