"Too expensive" is the word I hear a lot from inbound leads

It's the thing that we dread the most. 

"Sorry, it's too expensive"

"We don't have that type of money at the moment"

"We're going with someone else who's cheaper"

How can you get around the price objection?

Firstly, it's not a single objection - the same words can mask two different problems. 

Maybe they really like what they see but they don't have the money…