The "value-based" model of pricing - and why it's hard to do

How to raise your prices

Imagine you design logos for a living. A graphic designer with ten years commercial experience, many of which at a big agency, some of which working for yourself. 

You're great at your craft and you know that your work can bring an upturn in sales for your clients almost immediately.

So the small shop down the road comes to you, telling you that they norm…