I've got an outline structure I use for sales pitches now. As I mentioned yesterday, the idea behind it is to tell a story, to demonstrate the benefits in emotive language.

I follow a general pattern with mine.

• Very briefly, who I am

• A short section on some successes I've had

• A problem someone encountered

• The insight, the revelation, that lead into the solution

• How things are better now

• How I'm looking to bring that same insight to more people

In essence, it's a very simple, short story. Things are good, they go bad, we fight to fix them and things are good again. Pretty much every Hollywood film right there.

Take action: How is your sales pitch structured?