Email is one of the best ways of staying in touch with people.

Not when it comes to project management - group emails are a thing of great horror.

But when it comes to distributing a marketing message, email works really well.

The reason is this - a broadcast email (which is how most of you are reading today's letter) is a mass-communication medium. But with one hit of the reply button, it's suddenly a one-to-one, intimate message.

This is true, to some extent, for social media platforms too, but nothing quite hits the spot like email does. Which is why it should be part of your strategy.

Take action How do you stay in touch with the people who've never bought from you?