"You need a niche" they say.
"You need to specialise" is the call.
But what does it mean?
Are they the same thing?
In my opinion, they're not - and the one you choose to do can have a big impact on you and your business.
Specialisation is a deep dive into your skills.
Becoming an expert in your field.
Niches are about choosing a particular type of client to work for.
And focussing your attention on the things they really need.
Both are a form of positioning that help you stand out from the crowd.
Specialisation is a long journey. It’s comfortable but we get little feedback.
Niching is quicker and we get feedback from clients. But for technical folks it can seem much more daunting.
Both will allow you to earn more, whilst working fewer hours, for better clients delivering amazing results.