The "cost-plus" model of pricing - and why it's a mistake

How to raise your prices

When you're trying to figure out your prices, most of us start with some variant of "cost-plus pricing". 

You've probably heard of it in terms of restaurants - they source their ingredients, then multiply the cost by three - once for the ingredients, once of the staff and once for the rest. 

I recently wrote about cost-plus pricing so I won't retread that…