For much of the last twenty years, I’ve worked with databases. Collating and analysing datasets, looking for patterns, trying to make the important stuff easy to retrieve.

So you’d probably expect that I’d be right into my analytics.

Every web marketer type tells you to watch your analytics. How much traffic got to your site? How long did they stay there? Were they engaged?

You know what? I don’t really care.

I check it every now and then to see how many people are reading the emails. To see if there’s anything in particular that seems to strike a nerve (in which case I might write about it again).

But, if I don’t have a great big call-to-action button in my posts, then the stats don’t actually mean that much to me.

Take action: Click my CALL TO ACTION. Go on. You know you want to.