The classic call is "sell the benefits, not the features". This gadget uses the A234 protocol to communicate with your heating system from a range of 75 yards, and includes an Electricity Rate Monitoring controller. Versus: This gadget lets you control your entire heating system from the palm of your hand, even when out in the garden, and alerts you when your electricity bill gets too high.
Should you sell benefits, not features?
Should you sell benefits, not features?
Should you sell benefits, not features?
The classic call is "sell the benefits, not the features". This gadget uses the A234 protocol to communicate with your heating system from a range of 75 yards, and includes an Electricity Rate Monitoring controller. Versus: This gadget lets you control your entire heating system from the palm of your hand, even when out in the garden, and alerts you when your electricity bill gets too high.
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